Google's Fred: friend or foe?
March witnessed the roll-out of the latest search algorithm update from Google.
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To disclose or not to disclose? The growing importance of affiliate disclaimers
To disclose or not to disclose? That is the question that affiliates are increasingly asking themselves.
Social Media & Influencer Marketing for Non-Retail Industries
Social media and Influencer Marketing are commonly being associated with eCommerce and retail brands.
Market Insights newsletter to launch
Find out why you should sign up for Awin's new newsletter aimed at bringing research, market and data insights, news and opinion to the affiliate industry.
Futureproofing fast fashion in the affiliate channel
With fashion one of the biggest affiliate success stories, what is the rise of the influencer teaching us about how to work with publishers in 2017?
The impact of Black Friday on Christmas trading
With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?
Utilising conversion analytics for enhanced insights
As advertisers are increasing investment in the channel, it is inevitable their reporting needs become more sophisticated.
Building the basics of your affiliate programme
Conversion is at the heart of affiliate marketing and the channel is perceived to offer a functional route to market.
New and existing customers in the affiliate channel
As affiliate programmes capture more and more data, what are the metrics that advertisers and networks using to determine how to set commissions?
Six Cyber Weekend trends
With the dust settled on the busy Cyber Weekend period, what does the performance tell us about the state of affiliate marketing?
Awin's solution for global cross-device tracking
In this article Awin considers the two different schools of thought surrounding cross device tracking in our multi-device age.
The EU General Data Protection Regulation: An Update
The EU General Data Protection Regulation, coming into force on 25th May 2018, is a new legal framework governing the use of personal data across EU markets.