
Advertisers: Basics of Running an Affiliate Programme
No matter the size of your business, there are several key aspects to understanding and running a good affiliate programme.
Stay ahead of the curve
From podcasts to sector trends and industry forecasts, this is your go-to hub for affiliate insights.

No matter the size of your business, there are several key aspects to understanding and running a good affiliate programme.

Influencer marketing has grown in popularity and become significantly more mainstream over the past 12 months.

Attraction marketing is one way to organically building your customer base, such as guest blogging, by allowing your target audience to discover your website.
With fewer than three months until GDPR comes into force, the approach of the affiliate industry is slowly coming into focus.
As part of our commitment to assist our publishers, we have collaborated with competitor networks and platforms to release a joint statement about GDPR.
Any company that handles data has a legal duty to do so responsibly.
2018 is likely to be another competitive year for marketers. We share how you can get ahead with your social media reach.
Awin has always taken its data protection obligations seriously, and will continue to do so under the new European legal framework.

Since the globalisation of the new Awin platform our objective has been to provide as much transparency for publishers as possible.
We speak to advertisers and publishers to find out what impact Black Friday has on their business and how they will be preparing for the event this year.
With Black Friday fast-approaching on the horizon, Awin will be discussing a series of themes and subjects relating to the shopping phenomenon.

The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years.