Affiliate marketing is a form of performance marketing, generated by referrals from a partner site to your site. The partner is awarded a commission based on every completed purchase they drive for you (the advertiser). Read more about what affiliate marketing is and how affiliate marketing can help your business.

Affiliate marketing is a cost-efficient way for online businesses of any size to reach new customers and grow their own way through valuable online partnerships. As long as you've got an ecommerce store or website, affiliate marketing is a performance driven way to spend your marketing budget.

By using a market-leading affiliate platform like Awin you'll be able to securely; search and discover partners, report on results, and reward partners. Online affiliate partnerships will open your business up to a vast number of new customers that you won't have access to through other online channels.

For costs related to Awin Accelerate and Awin Advanced, please request pricing.

Awin Access is free to join and you'll pay no monthly platform fee for the first month. From month two onwards, the monthly platform fee is just £99 + VAT per month.

You'll also need to pay your partners for driving successful online sales for you, and Awin takes a tracking fee for enabling this partnership. You choose the commission to pay your affiliate partners as a percentage of the transaction value. The Awin tracking fee is an additional 3.5% of the transaction value.

e.g. if you wish to pay 6% of the transaction value to your affiliate partners and the transaction was £100, £6 would go to the affiliate partner and £3.50 to Awin.

If you operate a business within finance or telecommunications where no transaction value exists, alternative rates will be shared.

To qualify for our Awin affiliate programme, you'll need to have an ecommerce website where you sell either a product or a service. This requirement ensures our affiliate partners can promote your business and drive traffic to your site, resulting in successful and trackable sales.

Awin operates in several markets across the UK, Europe, the US, Australia and Brazil. You also have access to other Asia-Pacific countries through Commission Factory.

By joining our platform, you gain access to a global platform of partners. However, if you wish to work with multiple partners overseas, you'll need to complete an application form and establish a programme separately for each region. This means that you'll have a fully localised programme in each market, which gives you advantages:

• Not all partners have global bank accounts, so some may be hesitant to participate in a programme outside of their currency, potentially losing out on foreign exchange rates.
• Some advertisers prefer to work strategically with partners in specific markets, rather than others, so you can split out the programme accordingly.
• Finally, having a fully localised programme in the local language will always result in greater engagement from partners in that market.

Upgrading your plan with Awin is a straightforward process. To do so, simply fill out your details on our website form, and our team will guide you through the process.

If you're on our Awin Accelerate or Awin Advanced plans and want to downgrade, you will need to wait until the end of your current contract to make any changes.

We provide options for you to integrate your website with our platform, based on the complexity of your needs or the support required.

Our easy-to-follow self-managed wizard will guide you through programme integration step-by-step, or you can select one of our Technical Integration Add-ons if you need more support. Plugins for popular ecommerce platforms like Shopify, WooCommerce and Adobe Commerce (Magento) are also available.

Awin Access is our self-managed affiliate plan, giving you full control. Whilst we don’t offer account management for this plan, we provide free training webinars, an Advertiser Success Centre, and support via email. Add tailored service add-ons for extra support. Alternatively, with Awin Accelerate and Awin Advanced get all of this, plus personalised account management. Whether you prefer more hands-on assistance or minimal intervention, we are here to provide the level of support that best suits your needs. Explore Awin's plans now.