Cross device foundations
We discuss how advertisers can use Awin's deterministic cross-device transactions to facilitate paid for conversions via the affiliate channel.
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Posts
The importance of understanding content vs. conversion
As a channel that has been premised on conversion, it has been the key unique selling point of the affiliate channel since its inception.
Why advertisers should be rewarding on influence
Influencer marketing is a buzzword that has been growing over the past couple of years.
Building the basics of your affiliate program
Conversion is at the heart of affiliate marketing. The channel is perceived to offer a route to market that is low in risk and generates a great ROI.
Mobile fundamentals – tracking mobile sales
Mobile commerce has grown significantly over the past few years. With consumer behavior evolving, the devices used to connect to the internet have changed significantly. Globally across the network, we see a significant volume of traffic and transactions now originating from a mobile device.
Utilizing custom parameters for enhanced insights
For years the affiliate industry has been premised on relatively standardized insight, defined by the suite of reports hardcoded into a network’s interface.